Are you using buyer personas?

On the web “you are what you publish” No truer words have been written about website content production! As I continue to read “The New Rules of Marketing and PR” by David Meerman Scott I am constantly reminded that which is most important with any on or offline marketing efforts, CONTENT! Ya, OK content is [...]

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Integrated Marketing Strategy

Integrate Your Marketing Communications

How is integrated marketing different? Integrated marketing is a plan to create seamless communications across multiple mediums. I know what your thinking, sounds like a lot of work and sounds expensive, but it’s not. Integrated marketing is more about changing the norms about how you approach your marketing and how you communicate with your customers. [...]

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How good is your website customer service?

How good is your Website Customer Service?

I was at the Mall of New Hampshire shopping at Foot Locker yesterday and my experience got me thinking about website customer service. Against my better judgement yesterday we decided to head to to the mall to spend some Christmas gift cards, usually I would wait as the week after Christmas is not the best [...]

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Social Networking for Small Businesses

Social Networking for Small Business

You work for a small company, and you hear about all these “buzz words” for “social networking” but what does it all mean? My post this week is aimed at sharing some quick simple ways you can network your business and reach a broader audience in a timely affordable fashion. CONTENT, CONTENT, CONTENT The most [...]

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