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Are you using buyer personas?

On the web “you are what you publish” No truer words have been written about website content production! As I continue to read “The New Rules of Marketing and PR” by David Meerman Scott I am constantly reminded that which is most important with any on or offline marketing efforts, CONTENT!

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How good is your website customer service?

How good is your Website Customer Service?

I was at the Mall of New Hampshire shopping at Foot Locker yesterday and my experience got me thinking about website customer service. Against my better judgement yesterday we decided to head to to the mall to spend some Christmas gift cards, usually I would wait as the week after Christmas is not the best [...]

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