I was just made aware of this video on Facebook today by a friend of mine who’s attention was grabbed by the unique messaging and direct style of this video ad. I completely agree with him and now feel compelled to write a quick blog post as to why this short little video is so [...]
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Watch Your Spelling and Grammar It’s Important for Your Professional Brand
Nobody likes to get caught with egg on their face, especially not me. It happened to me recently and I felt this was a great opportunity to share my experience, the impact it had on one of my clients and what perceptions it created for them about me and my work. These days with all [...]
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Are you using buyer personas?
On the web “you are what you publish” No truer words have been written about website content production! As I continue to read “The New Rules of Marketing and PR” by David Meerman Scott I am constantly reminded that which is most important with any on or offline marketing efforts, CONTENT!
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How good is your Website Customer Service?
I was at the Mall of New Hampshire shopping at Foot Locker yesterday and my experience got me thinking about website customer service. Against my better judgement yesterday we decided to head to to the mall to spend some Christmas gift cards, usually I would wait as the week after Christmas is not the best [...]
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