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Small Business Website Marketing Information

Here are some interesting statistics that have been provided by Media Post. According to research from Webvisible and Nielsen, reported by Marketing Charts, though 63% of consumers and small business owners turn to the Internet first for information about local companies and 82% use search engines to do so, only 44% of small businesses have […]

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Are you using buyer personas?

On the web “you are what you publish” No truer words have been written about website content production! As I continue to read “The New Rules of Marketing and PR” by David Meerman Scott I am constantly reminded that which is most important with any on or offline marketing efforts, CONTENT! (more…)

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Integrated Marketing Strategy

Integrate Your Marketing Communications

How is integrated marketing different? Integrated marketing is a plan to create seamless communications across multiple mediums. I know what your thinking, sounds like a lot of work and sounds expensive, but it’s not. Integrated marketing is more about changing the norms about how you approach your marketing and how you communicate with your customers. […]

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