Social Media, Viral Video, Inbound Marketing. How can it work for you?
This is a video I came across in a tweet by one of my favorite authors today David Merrman Scott, now in this case who tweeted it to me isn’t the important thing here, but what I found myself doing after I saw the video below. This is the latest music video from the group OK Go. (If your not familiar with the original video they produced you can see it here to get caught up.) That original video helped catapult OK Go onto the global music scene, and the video below is their latest original video for their new song “This Shall Pass” off of their new album “Of the Blue Colour of the Sky.” I have to hand it to them, this is one of the most creative and fun videos like this I have ever seen that is being used for marketing purposes like this.
State Farm Insurance was the sponsor of this complex and clever video presentation (and based on the almost 1.6 million views this has gotten in only 30 days it would seem this was a smart sponsorship on their part). I have to imagine that it took them at least 10 tries to get this to work properly. The most impressive thing I found with this was not just the complexity of the process but the fact that they synchronized the entire thing to their music, that was truly an amazing feat of planning in my mind.
The key point I want to share here with you is that ANYONE CAN DO THIS! All you need is a great idea that will interest people, this video in my opinion is proof of that, there is no two ways about, people in general like really cool stuff. Think about your business, your customers, and their interests and see what kind of new and creative fun ideas you can think of to generate visibility for your brand. Give them something worth talking about and sharing with others and they will.
VIDEO CREDITS: Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Synn Labs ( http://syynlabs.com/ ) over the course of several months.