Blogs, podcasts, wikis, twitter, Facebook, RSS feeds, forums, I could go on and on, but you have all heard the terms before. Making sense of the vast sea of options available to you for social media communication can get confusing and overwhelming. If you are a small business you are thinking “I already don’t have enough time to update my own personal website never mind having to spend time writing articles and sending status updates all the time!” unfortunately that may be your #1 problem when it comes to generating good relevant traffic for your website….
Your primary goal with social media should be to identify, engage and monitor the communities that are most relevant to your products and services.
Start by asking yourself these questions:
- How can I discover the most influential blogs and social media outlets that affect my products, services or corporate reputation
- How can I monitor them? How much time should I, or my team, spend on social media monitoring and outreach?
- How do I communicate effectively with them?
- How can I evaluate and measure the impact that social media conversations are having on my business?
In asking yourself the above questions you then need to prioritize how much social media ranks in importance with the rest of your overall media relation and marketing strategies. Most of the small businesses I personally deal with could benefit greatly from creating a simple blog application and connecting that with a Facebook page, Twitter profile, and LinkedIn profile, depending on who your primary target audience is.
Ok, so how could that work for me?
For instance if you’re a restaurant, I wouldn’t suggest using LinkedIn because you will be looking for customers to come and eat at your restaurant not professional business contacts for professional services, UNLESS as part of your restaurant experience as an owner is franchising restaurants. Then you would have lots of professional experience you could share within that professional network that people will find interesting and relevant to that particular area of professional expertise that could lead to future high value connections.
In the above example, a restaurant would find more social value connecting with customers on a personal level through more casual communication mediums such as Facebook and Twitter. These two platforms are excellent conversation management and launching platforms. The way I would set it up is to create an account in each platform and then you can link your Twitter updates directly to your Facebook status and then you can share your blog based information updates, links, thoughts, and specials across all three platforms by simply publishing your content in one place and feeding your links and ideas through another.
Time for some wrap-up
This is a quick and simple way to start expanding your reach as an organization while providing you way to connect more directly with your customer base online. This is the kind of dynamic marketing and strategic planning that I specialize in. Yes I can build and customize all these platforms for you, but more importantly I can help you build out your content strategies for your platforms and show you how to results that you can track and measure over time, making your marketing efforts accountable and less of black-hole in your overall budget.
Give me a call today at 603-325-2429 or fill out this online request form today and I will get back to you immediately to discuss your project and get you marketing smarter not harder online.