Teacher Seminar Direct Mail Brochure Redesign

CC Bates is an educational consultant and Literacy Expert. She approached Nelson Design Studios looking to improve the design and performance of her current direct mail marketing efforts. (Nelson Design Studios also created and manages CC Bates web site)

CC Bates previous brochure was very cluttered, featured lots of overuse of bold hard to read fonts and very poor use of the two color process that the piece was printed in. Nelson Design Studios redesigned the entire piece from top to bottom. Starting with the title treatments and weight distributions between key copy elements allowing the reader of the brochure to digest the key elements of the program quickly and more easily.

CC Bates has seen continued success with her direct mail efforts. And with the new format that has been created she is also able to easily create new programs that look great and don’t cost her a ton of money. Nelson Design Studios has provided an efficient way to reproduce her marketing content making it more feasible for her to create and adjust her content as much as she needs to.