FirstTracks Marketing Group

FirstTracks Marketing Group is where I am currently employed full-time as the Interactive Media Director. For the website I built for FirstTracks ease of use and content flexibility were the main goals of the project. Overall the staff at FirstTracks is not the most tech savvy so I wanted to build the new site around a CMS that would make it easy and fun for the whole team to contribute to the website. For this reason I went with a WordPress website for FirstTracks.

Finding the right theme…

I did some research and found a theme that would meet FirstTracks content and editing goals and began breaking down the template to create a unique presentation that would fit FirstTracks branding and goals. This site features a dynamic rotating JQuery slider as the main homepage highlight, as well as a rotating news ticker, flexible 3 column content feed on the bottom of the homepage and multi-tiered navigational structure.

Custom Site Features

This theme customization also features a custom blog template page that was architected by myself, AJAX powered contact form, and multi-category portfolio that makes it easy to showcase and share all the different kinds of work that FirstTracks does.

WordPress makes it easy and efficient

More and more I find myself recommending WordPress as the CMS of choice for any small business. To maintain and grow a successful chunk of online real estate these days you need to make it quick and easy to post, manage, edit and respond to conversation about your content online, this is what WordPress does best. The WordPress CMS allows FirstTracks to concentrate on writing compelling content to attract new business rather than worrying about how it all fits together. Publishing a new story to the homepage of the website is now as easy as clicking on a check-box and hitting the “Save” button. That is the kind of efficiency that can get almost anybody motivated to start publishing content to their website!

If this is a type of site you might be interested in for your business fill out my online request form or give me a call at 603-325-2429 and we can chat about your project needs and get some pricing together for you.

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