I was hired to design and build this website for Monadnock Orthopaedic Associates while I was employed at Interactive Director at CC Stephens & Co. For this project I worked closely with the director of Monadnock Orthopaedic Associates (MOA) as well as Liz Larose of Larose Marketing Communications to develop the design and usability plan for the new website.
This new site features lots of flexible blocks of highlight information for the homepage that the staff at MOA can update themselves using the Content Management System tools I have provided via Cushy CMS. This site is also built using proper semantic HTML, CSS, and PHP coding techniques that ensure that all the content of the website is optimized to its utmost. The design techniques used for this website were all based around creating a presentation that was easy to read, search, browse, and best reflected the high quality level of care and professionalism that MOA is well known for.
Since the launch of the new site in July of 2009 the new MOA webiste has seen a steady increase of traffic and use. The site has become a major piece to MOA’s communication strategy and will continue to grow as time goes on. Now that I am working with FirstTracks Marketing Group as their Interactive Media Director, MOA has decided to bring their business over to FirstTracks so they can continue to work with me. I will continue to work with key MOA staff and Liz to develop the site further and help them along as they begin to dip their toes into the social media waters later this year.