Twitter, what is it and why should I care about it?
I believe I get asked this question at least 5 times a week, and since I have been getting asked more and more lately I figured it was time for me to just write up my answer to the question so I could stop repeating myself! 🙂
Twitter is about who you know and who knows you.
When you first start up your twitter account you basically have nothing, no people to follow and no people following you, and this is where the question come up: So what do I do with this thing? The simple answer is NETWORK. Twitter has a community that is well over 8 million strong and growing at an amazing rate every day. What I have chosen to do with my Twitter account is search the network for other web design, web marketing, and social media professionals to connect with to help me stay on top of everything that is going on in my line of work.
Connecting to the right people yields powerful results.
In the past three months I have managed to build up a following of close to 200 people and I am in turn following 240 people all of which who share my professional focus and interest in web technology and marketing. We all work as a group sharing interesting media, postings, website links, tutorials, thoughts and opinions. To me personally one of the greatest benefits of this network has been the time I can save on looking for new articles and information as I am constantly being fed new information via my network all day long every day 24/7 weather I am paying attention to it or not.
How can you keep up with all the information!?
Simple answer: you can’t. It’s impossible, but you don’t have to, and no one expects you to. Twitter is all about useful relevant single serving bits of information, you pay attention when you choose to, and post only what you think will be relevant and useful to the people you choose to follow and follow back. This can work for anything, chefs and restaurant owners, moms looking to share parenting tips, antique hunters, or maybe you want to try and build a network of people to share new recipes with, you can do it with Twitter. The key is being focused and consistent with your information sharing, if you are going to commit to being someone who is a cooking expert for Italian cuisine stick to it and make sure the majority of the Tweets you send out are all focused in that vein. This will help build your credibility as an expert in your focus area, and make it more likely that people who are interested in the same topic focus will follow you and vice versa.
Does Twitter really work?
Yes it does, however it depends on what your definition of success is. If your willing to share your thoughts and expertise there are people out there who will want to hear about it, people who could be viable potential prospects for your business, you just have to be willing to go out and find them. Twitter just like any other brand of social media is all about consistent relevant sharing of information. The more focused you are about who you are and what you do the better your network will be and the more value you will get from your participation within the network.
If you have more specific questions about twitter please leave your comments below and I will do my best to answer them for you. Or if you are looking for more specific consultation on how you can leverage this for your business you can always fill out my online contact form or email me at email@example.com and you can follow me on twitter at www.twitter.com/matthewtnelson.